CENTER VALLEY, Pa, November
7, 2006
- Olympus Imaging America Inc. is proud to announce that the Olympus
EVOLT E-330, the world's first interchangeable lens digital SLR (single
lens reflex) to feature a true "Live View" image on the LCD screen, in
addition to the optical viewfinder, has won a 2006 Popular Science Best
of What's New Award in the Gadgets category.
CENTER VALLEY, Pa, November 7, 2006
- Olympus Imaging America Inc. is proud to announce that the Olympus
EVOLT E-330, the world's first interchangeable lens digital SLR (single
lens reflex) to feature a true "Live View" image on the LCD screen, in
addition to the optical viewfinder, has won a 2006 Popular Science Best
of What's New Award in the Gadgets category. "Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," says Mark Jannot, editor of Popular Science. "These awards honor innovations that not only influence the way we live today, but that change the way we think about the future."
Live View Breakthrough
Users of the EVOLT E-330 quickly realize that when composing an image
on the LCD, they can do more with this camera than they could with
comparable digital SLRs without Live View. The camera also boasts an
"articulated" LCD screen, which can extend out from the camera body and
tilt up and down. The articulated screen, coupled with Live View,
enables users to easily capture images from many hard-to-get angles,
such as over a crowd of people or eye level with toddlers as they take
their first steps. Whether shooting from a low angle for dramatic
composition or in close for detailed macro photos, with the exclusive
Olympus Live View LCD photographers can follow action easily and
capture just the right moment with greater creative control.
US Pricing
EVOLT E-330 with 14-45mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $999.99
Review units and high-resolution images of the EVOLT E-330 and other Olympus cameras are available from Mullen Public Relations. Contact Jeff Hluchyj, (978) 468-8939 or Jeff.Hluchyj@Mullen.com.
About Best of What's New
Each year, the editors of Popular Science review thousands of products
in search of the top 100 tech innovations of the year; breakthrough
products and technologies that represent a significant leap in their
categories. The winners -- the Best of What's New -- are awarded
inclusion in the much-anticipated December issue of Popular Science,
the most widely read issue of the year since the debut of Best of
What's New in 1987. Best of What's New awards are presented to 100 new
products and technologies in 10 categories: Automotive, Aviation &
Space, Computing, Engineering, Gadgets, General Innovation, Home
Entertainment, Home Tech, Personal Health and Recreation.
About Popular Science
Founded
in 1872, Popular Science is the world's largest science and technology
magazine; with a circulation of 1.45 million and 6.5 million monthly
readers. Each month, Popular Science reports on the intersection of
science and everyday life, with an eye toward what's new and why it
matters. Popular Science is published by Time4 Media, a subsidiary of
Time Inc., which is a wholly owned subsidiary of Time Warner Inc.
About Olympus Imaging America Inc.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.