PENTAX NAMED INNOVATIONS 2007 DESIGN AND ENGINEERING AWARD HONOREE

(New York, New York) November 8, 2006 - The Consumer Electronics Association (CEA®) today announced PENTAX as an International CES Innovations 2007 Design and Engineering Awards Honoree for the PENTAX K10D digital SLR camera at the International CES New York Press Preview. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.

The PENTAX K10D features 10.2 effective megapixels and a host of advanced technologies including a PENTAX-developed Shake Reduction (SR) system, a weather-resistant body, a dust reduction system, and a newly-developed Pentax Real IMage Engine (PRIME) designed exclusively for PENTAX digital SLR cameras to produce well-balanced, true-to-life images.

As a widely renowned consumer technology awards program that began in 1989, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The PENTAX K10D digital SLR camera will be displayed at the 2007 International CES, which runs January 8-11, 2007 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category at Innovations Plus at the Sands Expo and Convention Center, Booth #68747. New for 2007: High-Performance Audio (HPA) Innovations Honorees will also be exhibited in The Venetian on the third floor, across from t he San Polo Ballroom.

Best of Innovations honoree products will also displayed at the Grand Lobby of Las Vegas Convention Center, next to Experience CEA, and at CES Unveiled: The Official Press Event of the International CES. Visit www.CESweb.org/innovations for details on Innovations 2007 Design and Engineering Honorees.