Official News Release

Device Operates Independently of a PC; Dedicated Email Address Allows Users to Email Photos Directly to Frame

MCLEAN, Va.-- This year, eStarling, Inc. (www.estarling.com) is offering the perfect holiday gift to help you stay better connected to your loved ones. The company announced today the availability of eStarling, the first wireless digital photo frame that enables users to automatically update pictures via RSS feeds from several popular photo websites.


eStarling is a wireless networked home media appliance that operates independently of a personal computer; it enables the users to share photos directly with friends, family, or colleagues. You can purchase for delivery during the 2006 December holiday season at www.estarling.com.

The eStarling digital frame makes it much easier to share updated photos with loved ones. Users can send photos over the Internet to an eStarling frame via email or camera phones; they can also use an eStarling to send photos to be shared with the owner of another eStarling frame.

For instance, today, parents must hook up cables to a camera and download photos onto a personal computer to post them on a Website or email them to grandparents, who then must get them printed and framed in order to show their grandchildren off to their friends.

No longer. Thanks to eStarling, a busy parent can plug the memory card from their camera directly into the card-reading slot on the eStarling digital frame. They can then simply push a button to send the latest photos of the children directly to the grandparent's eStarling frame located across the city or across the world.

Through eStarling Connect, our free photo management site, users can also sign on to receive photo RSS feeds from popular photo sites such as Yahoo Flickr, Google Picassa and Webshots.

"Since its trial launch in early 2006, we have been receiving daily requests for eStarling from consumers, indicating strong market demand for this Wi-Fi digital photo frame," said Jeff Luo, founder and CEO of eStarling, Inc. "The future for us looks even more promising as we see our product setting a unique trend, whereby users extend their social networking experience on PCs to a comfortable environment, such as their home or office."

Setting up eStarling is simple and takes less than 10 minutes. Its main features include:

Product Features

• Connects to Wireless 802.11 Network;
• Displays Photos E-Mailed to the Photo Frame;
• Displays Photos from RSS feeds of Yahoo Flickr, Google Picasa, Webshots and other photo-sharing web sites;
• Displays Photos stored on a MMC/SD/CF/MS card slot; and,
• Publishes photos from eStarling to the Web with the touch of a button.

Specifications

• 7" color LCD screen with super quality image display powered by hardware image processor;
• Wi-Fi 802.11b/g with Support for WEP encryption;
• MMC/SD/CF/MS card slot;
• On-board Storage (128 MB) of close to 200 photos.

Requirements

• Web access via wireless 802.11 Network; and,
• Frame Setup requires the user to run the included software on a Windows 2000/XP compatible PC. After the first setup, eStarling is operated in a PC-less mode.

About eStarling

eStarling, Inc. is an emerging leader in promoting a complete social networking experience in the comfort of one's home, office, or anywhere away from your PC. Headquartered in McLean, Virginia, the company's first product is a RSS-enabled Wi-Fi photo frame that supports both upstream and downstream photo sharing. For additional information on the company, or to order, please go to www.estarling.com.