SanDisk® Corporation (NASDAQ: SNDK) and
Sony Corporation today announced the development of the “Memory Stick
PRO-HG” format expanded from the “Memory Stick PRO” format. The continuing increase in the capacity of IC
recording media has broadened its usage as a practical way to store
high-resolution digital photos, music and video content (from the
Internet or TV programs) on portable devices that are designed to
handle digital entertainment content. IC Recording Media With High-Speed Writing and Data Transfer Capability
MILPITAS,
Calif.--(BUSINESS WIRE)--SanDisk® Corporation (NASDAQ:SNDK) and Sony
Corporation today announced the development of the "Memory Stick
PRO-HG" format expanded from the "Memory Stick PRO" format.
The
continuing increase in the capacity of IC recording media has broadened
its usage as a practical way to store high-resolution digital photos,
music and video content (from the Internet or TV programs) on portable
devices that are designed to handle digital entertainment content. The
demand for real-time recording and transfer of multiple gigabytes of
data using IC recording media is expected to increase rapidly, due to
the growing popularity of high resolution video and digital still image
applications.
"Memory Stick PRO-HG" media offers high
performance to meet the stringent demands of end users. This new media
format uses an enhanced, 8-bit parallel interface in addition to a
conventional serial and 4-bit parallel interface. The interface clock
frequency also increases to 60MHz from 40MHz. This means that maximum
data transfer speed increases up to 480Mbps, or 60MB/s (theoretical
value), three times as fast as that of "Memory Stick PRO" media. The
minimum write speed at 8-bit parallel transfer is 120 Mbps, or
15MB/s(1). These enhancements allow large data amounts of up to several
gigabytes to be quickly transferred, as well as the real-time recording
of high-resolution video and still images.
Since "Memory Stick
PRO-HG" is an extended format of the "Memory Stick PRO" format, "Memory
Stick PRO-HG" compliant host devices support the conventional "Memory
Stick PRO" media as well as "Memory Stick PRO-HG" media. In addition,
the "Memory Stick PRO-HG" media can be used conventional "Memory Stick
PRO" compliant host devices as well as "Memory Stick PRO-HG" compliant
host devices.(2)
Licensing for the development of "Memory Stick PRO-HG" compliant host devices is scheduled to commence in January 2007.
"Sony
and SanDisk share the common goal of providing exciting new digital
audio and video applications to consumers," said Eli Harari, Chairman
and CEO of SanDisk Corporation. "This is the driving force that is
behind our relentless efforts to leverage our expertise and extensive
intellectual property in flash memory cards to develop the Memory Stick
PRO-HG. I am proud of the close cooperation we have with Sony over the
years and look forward to seeing the exciting new products that Memory
Stick PRO-HG media enable."
Akira Kubota, president of Core
Component Business Unit, Sony Corporation said "Sony has successfully
collaborated with SanDisk Corporation in promoting the Memory Stick
formats. Significant milestones have been the Memory Stick PRO format
in 2003 and the Memory Stick Micro in 2005. I am delighted by today's
joint announcement of the Memory Stick PRO-HG format. This new IC
recording media allows the speedy sharing of high definition video and
digital still camera data between products." Through the introduction
of this new format, Memory Stick will greatly expand its entertainment
applications.
Since the September 1998 market introduction of
Memory Stick, cumulative shipments of media have achieved 200 million
units as of September 2006(3). The Memory Stick PRO-HG Duo media will
be made available in 2007.
Major Specifications of Memory Stick PRO-HG
Dimensions: Duo size (31 x 20 x 1.6) mm
Connector Pin: 14-pin
Capacity: 32GB(a) (format maximum)(4)
Max. Data Transfer Rate: 480 Mbps (theoretical)
Min. Write Speed: 120 Mbps(1) (As of 8-bit parallel transfer) / 40 Mbps(1) (As of 4-bit parallel transfer)
Operating Voltage: 2.7 to 3.6 V
Interface: 8-bit / 4-bit parallel I/F and Serial I/F
Max. Clock frequency: 60MHz(5)
Copyright Protection Technology: MagicGate
For licensing information, please visit www.memorystick.org