
As expected, Olympus today announced the E-510 digital SLR, essentially the successor to the aging, but classic, E-500. The E-510 has a 10-megapixel
Live MOS image sensor, Supersonic Wave Filter for dust removal,
built-in image stabilizer, Live Preview capability on the 2.5-inchHyperCrystal LCD display, and Four-Thirds system compatibility. The E-510's body is very similar to the E-500, with a modest, yet professional, look and build.
Press Release
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Take confident, professional
shots with ease and control
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The Olympus E-510: D-SLR with Live Preview and
built-in image stabiliser for ease and clarity
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Hamburg, 5 March 2007 – It’s about
forethought, professional specifications and the seamless integration of
cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable
performance. This successor to the E-500 gives photographers a better way to
frame compositions since – unlike most D-SLRs – it boasts Live
Preview capability on its 2.5”/6.4cm HyperCrystal LCD. Olympus proves
itself once again as a technology leader with this camera’s built-in image
stabiliser. As it is incorporated directly into the body, there’s no need
for the costly inclusion of a stabiliser in each lens. Experience dramatically
improved shooting results with a new image processing engine that offers
excellent noise performance – thus bringing picture quality to a whole new
level. And as with all of its E-System cameras, Olympus eliminates the threat of
dust: The patented Supersonic Wave Filter was the first of its kind in 2003 and
continues to promote dust-free photography in the E-510. What’s more, the
addition of a new Live MOS sensor in this Four Thirds- based camera delivers 10
Megapixels of high-quality detailed photography.
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Advanced
technology for superior photography
Settle for nothing less than the
latest in imaging technology. Living up to its reputation as one of the world
leaders in digital photography, Olympus has equipped the body of the E-510 with
an image stabiliser – so there’s no need to have it in every lens,
like with other D-SLRs. Enjoy protection against blur caused by camera shake
when working with long exposure times or high magnifications: Don’t risk
blurring a shot in high action situations, or when there’s no tripod at
hand. All that you need to protect images against blur is built right into the
body of this powerful addition to the E-System. And enjoy true-to-life colour
reproduction along with exceptional noise performance thanks to the new image
processing engine.
The incorporation of Live Preview takes D-SLR
photography in a new and exciting direction. Ensure picture sharpness with
unprecedented accuracy: The ability to view images on the 2.5”/6.4cm
HyperCrystal LCD at magnifications of 6x or 10x in manual focus mode guarantees
that pictures always come out sharp. Auto-focusing is as easy as a push of the
AEL button: A quick flip up and then down of the mirror allows the AF
measurement to be made – and shooting can begin. Furthermore, with superb
image processing speeds of 3fps with a seven image RAW buffer in burst mode,
there’s no need to worry about missing a great shot.
Comfort and control
Indulge
in the simple convenience of smart design. With both exposure and WB
compensation available for viewing directly on the LCD, it’s a cinch to
adjust to the perfect light and colour settings. There’s even a histogram
function to allow for exceptionally accurate exposure control. The E-510 is
one-of-a-kind: Not only does it have the power to satisfy the seasoned
professional with an array of manual settings – but there are also 18
easy-to-use scene programmes like Macro and xD Panorama, allowing virtually
anyone to get in on the action. The incorporation of colour modes plus
Black&White filters add another dimension of creative possibility to this
D-SLR’s enticing list of features.
There’s a choice of data
storage options in the E-510 with slots for both the xD-Picture Card and
CompactFlash cards – so users upgrading from Olympus compact cameras can
continue using their existing cards, which even enable the use of this
camera’s xD Panorama scene programme. Ten different languages on board
plus a further 15 for download ensure that the E-510 remains accessible to
everyone – no matter what their native tongue – while the
incorporation of Hi-Speed USB guarantees the extra-speedy transfer of pictures
to a computer or photo printer. And rest assured that great shots are possible
in even the most uncertain of situations: With its bracketing function, the
E-510 takes a sequence of three shots in WB and Exposure mode and five shots in
Focus mode. What’s left is a choice of photos, from which the best may be
chosen. This increases the chance of great shots by potentially compensating for
the uncertainty of the moment.
A choice
of accessories
The E-510, with a long-life rechargeable battery, is a
bona fide E-System D-SLR – meaning that it’s compatible with almost
the entire range of E-System accessories. Based on the Four Thirds Standard,
this exemplary range of parts features near-telecentric lenses – which are
optimised for the specific needs of digital photography in order to provide
edge-to-edge colour, sharpness and brightness. Revel in the superiority of this
flexible and comprehensive system of lenses, flashes and other accessories.
The Olympus E-510 is the latest example of Olympus’ commitment to
imaging excellence and precision. With Live Preview, a built-in image stabiliser
for even sharper shots in shaky conditions and a new engine to guarantee
exceptional noise performance and overall improved results, it’s clear
that this D-SLR is ready to deliver nothing less than the ultimate in
professional-grade photography. This awe-inspiring addition to the
E-System
will become available in July
2007.
The Olympus E-510 digital SLR
– main features:
- D-SLR
with built-in image stabiliser
- 10
Megapixel Live MOS sensor
- Live
Preview
- New
image processing engine
- Hi-Speed
USB 2.0
- 2.5”/6.4cm
HyperCrystal LCD
- Supersonic
Wave Filter for dust protection
- 28
shooting modes (incl. 5 exposure, 5 creative & 18 scene modes)
- Built-in
pop-up flash (GN 10)
- 3fps
with up to seven images in RAW buffer
- AF-lock
functionality
- Depth
of field preview function
- Bracketing
function (Exposure, White Balance, Focus)
- Detailed
playback info screen with histogram
- Based
on Four Thirds Standard, making it compatible with almost the entire range of
system accessories
Olympus
E-System lens line-up*:
Top Pro
lens range
- ZUIKO
DIGITAL ED 7-14mm (14-28mm) 1:4.0
- ZUIKO
DIGITAL ED 35-100mm (70-200mm) 1:2.0
- ZUIKO
DIGITAL ED 90-250mm (180-500mm) 1:2.8
- ZUIKO
DIGITAL ED 150mm (300mm) 1:2.0
- ZUIKO
DIGITAL ED 300mm (600mm)
1:2.8
Pro
lens range
- ZUIKO
DIGITAL 11-22mm (22-44mm) 1:2.8-3.5
- ZUIKO
DIGITAL 14-54mm (28-108mm) 1:2.8-3.5
- ZUIKO
DIGITAL ED 50-200mm (100-400mm) 1:2.8-3.5
- ZUIKO
DIGITAL ED 8mm (16mm) 1:3.5 Fisheye
- ZUIKO
DIGITAL ED 50mm (100mm) 1:2.0
Macro
Standard
lens range
- ZUIKO
DIGITAL ED 14-42mm (28-84mm) 1:3.5-5.6
- ZUIKO
DIGITAL 14-45mm (28-90mm) 1:3.5-5.6
- ZUIKO
DIGITAL ED 18-180mm (36-360mm) 1:3.5-6.3
- ZUIKO
DIGITAL 40-150mm (80-300mm) 1:3.5-4.5
- Extra
compact ZUIKO DIGITAL ED 40-150mm (80-300mm) 1:4.0-5.6
- ZUIKO
DIGITAL 35mm Macro (70mm)
1:3.5
*
Figures in brackets show 35mm camera equivalents
For questions or additional information, please
contact:
Franziska Jorke
Olympus Europa GmbH
Tel.: +49-40-237
73-759
email:
franziska.jorke@olympus-europa.com
Heino
Hilbig
Olympus Imaging Europa GmbH
Tel.: +49-40-237
73-879
email:
heino.hilbig@olympus-europa.com
Appendix
Four
Thirds System
This is the first and currently only open standard for
digital SLRs. As the name suggests, Four Thirds systems use a 4/3-type image
sensor, the size of which allows the development of tailor-made interchangeable
lenses. These are not only smaller and lighter, but also offer a greater
light-gathering power than lenses based on the 35mm film format. Besides
Olympus, current members of the Four Thirds consortium include Kodak, Fuji,
Sanyo, Sigma, Panasonic and Leica.
Live
Preview
Provides an alternative to framing shots through the
viewfinder on a digital SLR camera. The image sent through the lens to the image
sensor is displayed directly on the camera’s LCD. Whereas most compact
digital cameras have been equipped with Live Preview functionality for many
years, this feature has only recently become available on D-SLRs. The
world’s first D-SLR to feature continuous Live Previews was the Olympus
E-330.
Supersonic Wave
Filter
Dust entering digital SLRs, for example during lens changes,
can cause damage to photos – unless it is removed. With the Supersonic
Wave Filter, the potential for dust to ruin photos is eliminated. A transparent
filter is located between the camera’s shutter and CCD. It makes sure no
dust is able to land on the CCD. Instead, the particles settle on the filter and
are then shaken off by a series of ultrasonic vibrations generated by the filter
when activated. Olympus was the first manufacturer to incorporate dust
protection in D-SLRs.
HyperCrystal LCD
A
semi-transmissive technology used in LCDs, which employs an additional layer at
the bottom of the LCD to reflect light from external light sources. This
enhances the brightness of the LCD, so even in direct sunlight images are
displayed sharply and with three times the contrast of conventional displays.
Also, it provides for viewing angles of up to 170° without glare or shadow,
so images can be framed from a variety of angles and viewed by several people at
once.
Image stabiliserAn
electromechanical system that
works to prevent blur caused by camera shake, which is particularly useful at
long focal distances. Gyro sensors in the camera register camera shake, and then
supersonic wave drive the image sensor to compensate for unintentional camera
movements. As the image stabiliser is situated in the camera, it works with each
and every lens attached to the body.