Now through December 31, anyone who visits a participating Pentax retailer and requests a test drive (hands-on demonstration) of any PENTAX K Series dSLR will be registered for a chance to win a 2007 Toyota FJ Cruiser. You may also visit the test drive website at www.pentaxslr.com/testdrive.

"The DSLR marketplace is extremely crowded and competitive, and we want the new PENTAX DLSR line to be given the recognition it deserves," said Ned Bunnell, marketing director, PENTAX Imaging Company. "We believe that given the opportunity to handle our K series cameras, consumers will be pleasantly surprised by the ergonomics and overall performance of the models and will seriously consider PENTAX in their purchase decision."

Current PENTAX K Series cameras include the K100D and K110D digital SLRs. The PENTAX K100D combines 6.1 effective megapixels with a host of advanced technologies including a Shake Reduction system to deliver high-quality photography and user-friendly operation to all levels of photographers. The entry-level PENTAX K110D camera offers all of the features of the K100D with the exception of Shake Reduction. Both models reflect a newer naming system that references the reverse compatibility that each body has with the legacy of 24 million PENTAX K-mount lenses. Any additional PENTAX K series camera announced during the promotion timeframe also will be eligible for the test drive. For more information, go to www.pentaxslr.com.