On the heels of Casio's announcement today of a new 12-megapixel digital camera, Panasonic has announced one of its own: the 12.2-megapixel LUMIX DMC-FX100. This newest addition to the extensive Panasonic LUMIX family has an exclusive 28mm wide-angle LEICA DC lens with 3.6x optical zoom, a 1/1.72-inch CCD image sensor, Intelligent Image Stabilization with Mega O.I.S., and Intelligent ISO Control. The camera also has the classic compact LUMIX styling and bright 2.5-inch LCD display.







Press Release

PANASONIC UNVEILS WORLD'S FIRST* 12.2 MEGAPIXEL DIGITAL CAMERA WITH 28mm WIDE-ANGLE

Premium LUMIX DMC-FX100 to Offer a Newly Developed Exclusive 28mm Wide-Angle LEICA DC Lens

SECAUCUS, N.J. (May 21, 2007) - Panasonic today expanded its LUMIX family of digital cameras with the introduction of the compact LUMIX DMC-FX100, the world's first to feature 12.2 Megapixel resolution with a 28mm wide-angle. The newly developed and exclusive 28mm wide-angle LEICA DC lens features 3.6x optical zoom, f/2.8 brightness, 1/1.72-inch large CCD and Intelligent Image Stabilization with Mega O.I.S. and Intelligent ISO Control. The LUMIX DMC-FX100 will be equipped with a 2.5-inch LCD screen, and its slim lightweight design makes it extremely portable and stylish.

Intelligent Image Stabilization, a feature across the entire 2007 LUMIX digital camera line, incorporates the industry's most advanced countermeasures against blurring. This system comprises two features - MEGA O.I.S. (Optical Image Stabilization) and Intelligent ISO Control. Together the features make it easy to capture beautiful photos by compensating for the effects of hand-shake and image movement, making it possible to take clear, crisp photos anytime, in any mode.

"Thanks in large part to the DMC-FX100's newly developed exclusive LEICA DC lens and the high-quality, high-performance Venus Engine III, you no longer have to sacrifice power in a compact camera," said Alex Fried, National Marketing Manager, Optical Imaging, Panasonic Consumer Electronics Company. "With an impressive 12.2 megapixel resolution power, a 28mm wide angle lens and Intelligent Image Stabilization, the DMC-FX100 is raising the bar for the entire compact, point-and-shoot class."

The DMC-FX100 also introduces a more powerful flash with reach up to 16 meters, high-speed burst shooting, which allows consecutive shooting at a lightning-fast eight shots per second** and a new high sensitivity mode in which ISO 6400 recording is realized***.

Furthering Panasonic's commitment to Living in High Definition the DMC-FX100 can also record 1920 x 1080 high-definition still pictures and 1280 x 720 at 15 frames per second motion pictures, both perfect for viewing on 16:9 High Definition Plasmas.

Other advanced features of the LUMIX DMC-FX100 include:

• Easy Zoom feature that shifts the lens instantly to full 3.6x zoom power. A second touch of the button activates the Extra Optical Zoom function and extends zoom all the way to 7x.****
• 27 MB of built-in memory: Perfect for backing up SDHC/SD Memory Card recording.
• Added Scene Modes: New high sensitivity mode and new high speed burst shooting mode, making it easier than ever to get beautiful photos in a range of photographic situations and taking further advantage of high resolution image recording.
• Picture Playback by category: Sorts images into categories such as portraits, landscapes, nightscapes, events and motion pictures. Also, allows slideshow playback of images in the same category.
• Available in two colors: silver and black.

The LUMIX DMC-FX100 will be available in July 2007.

* As of 22 May, 2007, as a digital camera with 28mm wide angle zoom lens
** In 2-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.
*** In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.
**** When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.