General Imaging, the exclusive licensee for GE-branded digital cameras, announced today that they will release the GE E850 digital camera in time for Father's Day. The camera will be sold exclusively through some 3,000  RadioShack stores, and RadioShack's website www .radioshack.com) by June 10. The GE E850 is a mid-range digital camera with 8-megapixels of resolution, 5X optical zoom, 3-inch LCD screen, and a 28mm equivalent wide-angle lens. The camera will retail for under $200.

Press Release

Camera features sleek and intuitive design, plus a host of popular, advanced functions

TORRANCE, Calif., June 4 /PRNewswire-FirstCall/ -- General Imaging, the worldwide exclusive licensee for GE-branded digital cameras, announced today RadioShack will begin carrying one of its stylish new cameras in time for Father's Day.

The GE E850 will be on shelves in 3,000 company-operated RadioShack stores by June 10 and in remaining locations shortly thereafter. The digital camera will also be available on the Web at www.radioshack.com as well as through the company's Ship-to-Store and Direct-to-U programs. The GE E850 retails for less than $200 and is available exclusively at RadioShack until September 2007.

"RadioShack is very excited to exclusively introduce the GE E850 this summer," said Doug Lane, merchandising vice president of RadioShack Corporation. "This is a quality product at an affordable price and the GE name will certainly resonate with our customers as a dependable solution for their digital imaging needs."

The E850 is in the mid-range of the eight-camera GE line. It's an intermediate point-and-shoot that offers many features found in other brands' top-of-the-line models - a 28mm equivalent wide-angle lens, 8 megapixels of resolution, a 5X optical zoom, a large 3-inch LCD screen, and a highly intuitive user interface. It's powered by a rechargeable lithium-ion battery.

All GE cameras boast a sleek and intuitive design along with a host of popular, advanced functions built in as standard features, including face detection, a function that recognizes human faces, highlights them on the LCD screen, and provides adequate focus and exposure. Other features include image stabilization, red-eye removal, ISO 1600 sensitivity, and panoramic stitching, a software feature built into the camera that allows the photographer to take up to three photos of a wide vista and "stitch" them together as a single image.

Hiroshi "Hugh" Komiya, Chairman & CEO of General Imaging, said he looks forward to a long relationship with RadioShack. "RadioShack is an American institution, with a long history of leadership in consumer electronics fueled by convenient neighborhood locations and very knowledgeable sales people," he said. "We will add another chapter to that history by offering RadioShack customers innovative cameras at an excellent price."

Rene Buhay, Vice President of Sales North America for General Imaging, added he was excited about the new arrangement. "RadioShack will increase our visibility in neighborhoods throughout the country and give us access to consumers accustomed to seeing the very latest in electronics in their stores along with personal assistance in understanding how it works. It's a win-win for us both," he said.