To get out word about its new - and already very popular - Nikon D80 digital SLR, Nikon handed out several brand new D80s to some of Flickr's most active photographers. To top off this well planned marketing campaign, Nikon has built an entire website based on the photographs taken by the lucky Flickr photographers. After all, what better way to demonstrate the D80's capability then to show off pretty pictures taken by everyday people?

Ads about the campaign are showing up in BusinessWeek and other magazines: Download 3_page_ad_2.pdf

The Nikon website: http://www.stunningnikon.com/dslr/